The Designer

The Nucha Story

Nucha is an Israeli fashion house, founded in 2022 by the fashion designer Noy Goodker krup.

Nucha is Noy’s childhood nickname, given to her by her big sister. It has since become another name that accompanies her to this day.

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Noy studied her degree in fashion design at Bezalel academy of Arts and design, Jerusalem. During her studies, she got to study a unique semester in Porto, and was privileged to participate in a special collaboration project, which she presented at a fashion show in Berlin. 

After graduation at Bezalel in 2019, Noy decided to launch her own fashion house bearing her name. 

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Nucha was created from the perception that fashion is not momentary but timeless, and it reevaluates the relationships we have with our clothes. Without pursuit of trends, It has classic, chic, functional and timeless designs that will accompany the wearer for many years .

The clothes in each collection are created with the thought of multifunctional classics, therefore the designs suggest multi seasonal looks and outfits that work harmoniously with each other and can blend and combine into any existing wardrobe. 

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Nucah is a locally made slow fashion house. Each item is made with the highest standards of finish, materials and quality, with a careful thought process about function, effortless chic and essentially. Created in a safe, ethical and controlled work environment.

Nucha made for the cosmopolitan woman. The classic and contemporary at the same time, stylish and fashionable that values classic & timeless chic designs with the finest quality.